Global sports agency
Ride the Noise, Fuel the Brand!
Global Sports Agency
The Sauce
With offices in the USA and Australia, Athlete Lounge is a next-generation sports agency specializing in brand integration into Supercross. Our mission is clear: help non-endemic companies break into one of the world’s fastest-growing sports with strategies that deliver measurable results.
We represent brands first — building entry points, structuring sponsorships, and activating campaigns that cut through the noise. From procurement to execution, we guide companies through the full lifecycle of Supercross partnerships: securing the right teams or athletes, creating bold marketing activations, and tracking ROI every step of the way.
Supercross isn’t just racing — it’s culture, lifestyle, and global entertainment. With deep expertise across SMX, World Supercross, and Australian Supercross, we position brands where action meets audience, unlocking opportunities for engagement far beyond the track.
Athlete management remains part of our DNA, but our focus is helping brands accelerate into the sport with confidence, creativity, and impact.
Brand Services
High energy. High impact. Maximum brand visibility.
Supercross is more than racing—it’s a global stage where sport, culture, and lifestyle collide. At Athlete Lounge, we specialize in helping non-endemic brands break into SMX, World Supercross, and Australian Supercross with strategies that drive real impact.
From securing the right team or athlete partnerships to activating on-site and online campaigns, we deliver bold integrations that put your brand at the center of the action. With a loyal, youthful fanbase, international reach, and year-round visibility, Supercross offers a cost-effective, high-energy platform for companies ready to stand out. We provide end-to-end support—market entry, creative brand activations, media amplification, and ROI tracking—so your sponsorship isn’t just exposure, it’s growth.
Market Entry Strategy
- Property Selection: Identify whether SMX Supercross, World Supercross, or Australian Supercross best aligns with your target market.
- Competitive Landscape Analysis: Evaluate sponsorship opportunities against other sports/entertainment platforms to maximize brand differentiation.
- Audience Insights: Provide data on demographics, fan behavior, and purchase intent to validate sponsorship investment.
Brand Integration & Activation
- Custom Rights Packages: Secure naming rights, rider/team partnerships, hospitality, digital integrations, and broadcast visibility.
- Experiential Marketing: Design on-site activations that bring your brand directly to fans—sampling, VR experiences, or premium fan lounges.
- Cause & Community Alignment: Tie your brand to youth development, rider foundations, or global community initiatives.
Content & Media Amplification
- Global Broadcast Exposure: Leverage live TV, streaming, and highlight packages to extend reach beyond the stadium.
- Digital & Social Campaigns: Integrate your brand into rider and team content with measurable fan engagement.
- Storytelling: Produce original content that links your brand values with the adrenaline and authenticity of Supercross.
Measurement & ROI Reporting
- KPIs That Matter: Track brand lift, fan engagement, lead generation, and consumer conversion.
- Post-Event Reporting: Comprehensive data analysis with recommendations for scaling investment.
- Benchmarking: Compare Supercross performance against other sports sponsorships to prove value.
Representation
Athletes
At Athlete Lounge, we help elite athletes unlock their full potential beyond competition. Our professional representation services connect you with powerhouse brands to create dynamic revenue streams through endorsements, appearances, licensing deals, and equity partnerships. Whether you're looking to build your personal brand, expand your philanthropic impact, or maximize your commercial value, we craft tailored strategies that align with your vision. Recognized for our hands-on approach in action sports and beyond, we work with ambitious athletes ready to leave their mark on and off the field.
With a sharp eye for opportunity and a relentless drive for results, we’ve built a reputation for securing game-changing deals that last. From negotiating top-tier sponsorships to developing innovative endorsement campaigns, we treat your career like our own—because your success defines ours. Athlete Lounge isn’t just about contracts; it’s about creating a legacy.
private label wines
Athletes & Entertainers
Created exclusively for professional athletes and entertainers, our private label wines serve as a powerful platform to champion philanthropic causes. Featuring iconic, custom-designed labels and premium vintages from Napa and Sonoma’s most celebrated vineyards, each bottle tells a story of purpose and prestige.
From securing strategic corporate partnerships to executing full-scale cause-marketing campaigns, we manage every detail—ensuring your vision is seamlessly translated into an unforgettable experience. Whether raising awareness, generating donations, or elevating your brand presence, we deliver exceptional results with measurable impact.
Office: Sydney, Australia
Harry Inshaw, Intl. Managing Agent
“I’m Harry. With a strong background in sports management, I bring a blend of international experience and academic expertise to the world of sports agency. Having worked with prominent professional sporting clubs in both Australia and North America, I have developed an understanding of the global sports landscape, the motivations of athletes, and the processes required to strategically assist in career management.
Holding a Master’s degree in Sport Management I am positioned to provide qualified agency, business management and marketing assistance which ensures athletes are able to reduce the complexities of their careers and focus on in-competition performance. The masters education combined with my experiencing working and assisting professional athletes through my work means I can work with you to efficiently maximise your career objectives.
Whether it’s negotiating contracts, handling stakeholder relations, or providing career guidance, I am focused on elevating the careers of athletes and ensuring they have the support they need.”