Global sports agency
Elevating careers & Engaging Brands
Global Sports Agency
The Sauce
With offices in the USA and Australia, we’re a next-gen sports agency built for pro athletes, student-athletes, and brands ready to make an impact in high-energy sports. From athlete representation and NIL deals to Supercross non-endemic brand integration, we connect talent and companies with opportunities that move the needle.
With a focus on global Supercross, we know how to activate on the world’s fastest-growing stages—SMX, World Supercross, and Australian Supercross—where action, culture, and lifestyle collide. Our team delivers bold partnerships, creative campaigns, and measurable ROI, making sure your investment drives real growth.
In a landscape crowded with noise, we make sure you stand out. Athlete Lounge isn’t just representation—it’s acceleration.
Representation
Athletes
At Athlete Lounge, we help elite athletes unlock their full potential beyond competition. Our professional representation services connect you with powerhouse brands to create dynamic revenue streams through endorsements, appearances, licensing deals, and equity partnerships. Whether you're looking to build your personal brand, expand your philanthropic impact, or maximize your commercial value, we craft tailored strategies that align with your vision. Recognized for our hands-on approach in action sports and beyond, we work with ambitious athletes ready to leave their mark on and off the field.
With a sharp eye for opportunity and a relentless drive for results, we’ve built a reputation for securing game-changing deals that last. From negotiating top-tier sponsorships to developing innovative endorsement campaigns, we treat your career like our own—because your success defines ours. Athlete Lounge isn’t just about contracts; it’s about creating a legacy.
Brand Services
High energy. High impact. Maximum brand visibility.
Supercross is more than racing—it’s a global stage where sport, culture, and lifestyle collide. At Athlete Lounge, we specialize in helping non-endemic brands break into SMX, World Supercross, and Australian Supercross with strategies that drive real impact. From securing the right team or athlete partnerships to activating on-site and online campaigns, we deliver bold integrations that put your brand at the center of the action. With a loyal, youthful fanbase, international reach, and year-round visibility, Supercross offers a cost-effective, high-energy platform for companies ready to stand out. We provide end-to-end support—market entry, creative brand activations, media amplification, and ROI tracking—so your sponsorship isn’t just exposure, it’s growth.
Market Entry Strategy
- Property Selection: Identify whether SMX Supercross, World Supercross, or Australian Supercross best aligns with your target market.
- Competitive Landscape Analysis: Evaluate sponsorship opportunities against other sports/entertainment platforms to maximize brand differentiation.
- Audience Insights: Provide data on demographics, fan behavior, and purchase intent to validate sponsorship investment.
Brand Integration & Activation
- Custom Rights Packages: Secure naming rights, rider/team partnerships, hospitality, digital integrations, and broadcast visibility.
- Experiential Marketing: Design on-site activations that bring your brand directly to fans—sampling, VR experiences, or premium fan lounges.
- Cause & Community Alignment: Tie your brand to youth development, rider foundations, or global community initiatives.
Content & Media Amplification
- Global Broadcast Exposure: Leverage live TV, streaming, and highlight packages to extend reach beyond the stadium.
- Digital & Social Campaigns: Integrate your brand into rider and team content with measurable fan engagement.
- Storytelling: Produce original content that links your brand values with the adrenaline and authenticity of Supercross.
Measurement & ROI Reporting
- KPIs That Matter: Track brand lift, fan engagement, lead generation, and consumer conversion.
- Post-Event Reporting: Comprehensive data analysis with recommendations for scaling investment.
- Benchmarking: Compare Supercross performance against other sports sponsorships to prove value.
private label wines
Athletes & Entertainers
Created exclusively for professional athletes and entertainers, our private label wines serve as a powerful platform to champion philanthropic causes. Featuring iconic, custom-designed labels and premium vintages from Napa and Sonoma’s most celebrated vineyards, each bottle tells a story of purpose and prestige.
From securing strategic corporate partnerships to executing full-scale cause-marketing campaigns, we manage every detail—ensuring your vision is seamlessly translated into an unforgettable experience. Whether raising awareness, generating donations, or elevating your brand presence, we deliver exceptional results with measurable impact.
College athlete services
NIL Representation
At Athlete Lounge, we view NIL as more than a moment — it's a strategic career move. Our team connects student-athletes with credible, brand-aligned sponsorship opportunities, from local businesses to national campaigns. Every partnership is carefully vetted to align with your image, values, and long-term goals.
We handle brand outreach, deal negotiation, campaign oversight, and compliance documentation — ensuring each NIL opportunity enhances your reputation, not risks it. Our focus is quality over quantity, and every deal is designed to elevate your brand while keeping you compliant, protected, and future-ready.
Office: Sydney, Australia
Harry Inshaw, Intl. Managing Agent
“I’m Harry. With a strong background in sports management, I bring a blend of international experience and academic expertise to the world of sports agency. Having worked with prominent professional sporting clubs in both Australia and North America, I have developed an understanding of the global sports landscape, the motivations of athletes, and the processes required to strategically assist in career management.
Holding a Master’s degree in Sport Management I am positioned to provide qualified agency, business management and marketing assistance which ensures athletes are able to reduce the complexities of their careers and focus on in-competition performance. The masters education combined with my experiencing working and assisting professional athletes through my work means I can work with you to efficiently maximise your career objectives.
Whether it’s negotiating contracts, handling stakeholder relations, or providing career guidance, I am focused on elevating the careers of athletes and ensuring they have the support they need.”